The social media strategy has been devised to help pubs and restaurants order freshly caught sustainable fish from anywhere in the country. The use of social media allows M&J to share its passion for fish and seafood by offering free ‘catch of the day’ MMS messages. The MMS messages include a ‘click to call’ action allowing customers to order their fresh fish and seafood as it arrives in port.
To support the MMS campaign M&J has launched a Twitter page and email service as another medium to post its pictures and information direct to the customer.
M&J Seafood’s marketing manager Clare Twiss said: “M&J are continually looking at new ways to supply the freshest fish to our customers. By embracing the digital revolution we are able to provide our customers with up-to date images and information on fresh fish, which they can purchase for their pub or restaurant. The social media strategy allows us to continually stay in contact with our customers and help them plan their menu’s each day.”www.mjseafood.com/contact-us/sign-up