Launched exclusively in over 500 Asda stores, the two new Royal Crown lines will expand the brands in store presence, help to attract new consumers and offer existing customers far more ways to enjoy its popular range.
RC Cola was first brought to the UK by Cott in March last year with a regular and diet cola variety. Utilising a Royal Crown recipe from one of America’s first cherry colas, RC Cola Cherry will offer shoppers a cola with a fruity twist and hopes to target those consumers with a sweeter tooth.
With the introduction of RC Cola with zero sugar, the brand is hoping to meet the increasing consumer demands for healthier alternatives, by offering a sugar free option.
www.rccola.co.uk“I have to admit to being dubious about this product, but I was very surprised,” said our tester. “It of course tasted different to the usual cola suspects but it was actually very refreshing and I would choose to drink it again. The cherry one reminded me of Dr Pepper, and considering the price, I would definitely buy it, as it’s good value.”