Home: Issue 1 2011 › Healthy & tasty
Healthy & tasty
09/03/2011 | Channel: Drinks
Marks & Spencer has launched a new Super Juice drink, which helps health-conscious consumers to lower their cholesterol.
The Red Grape, Blueberry and Blackcurrant Super Juice, is boosted by the addition of PromOat, the oat beta glucan soluble fibre ingredient from Swedish company Biovelop AB.
The new drink, which clearly communicates to consumers its cholesterol-lowering properties on-pack, contains 0.75g of oat beta glucan per 300ml serving, thereby providing consumers with 25 per cent of the three grams daily intake of oat beta glucan recommended by the FDA and EFSA.
David Peters, director of sales & marketing, Biovelop AB, comments: “For many years now, Marks & Spencer has been at the forefront of developing products which are both healthy and tasty, and their innovative use of PromOat in this Super Juice is a fine example of that. PromOat has enabled Marks & Spencer to offer their customers a delicious functional beverage with great mouth-feel which they can enjoy on the go, while reducing the ingredients list and ensuring that the product remains entirely natural and clean-label.”
www.promoat.com
The new drink, which clearly communicates to consumers its cholesterol-lowering properties on-pack, contains 0.75g of oat beta glucan per 300ml serving, thereby providing consumers with 25 per cent of the three grams daily intake of oat beta glucan recommended by the FDA and EFSA.
David Peters, director of sales & marketing, Biovelop AB, comments: “For many years now, Marks & Spencer has been at the forefront of developing products which are both healthy and tasty, and their innovative use of PromOat in this Super Juice is a fine example of that. PromOat has enabled Marks & Spencer to offer their customers a delicious functional beverage with great mouth-feel which they can enjoy on the go, while reducing the ingredients list and ensuring that the product remains entirely natural and clean-label.”
www.promoat.com