Home: Issue 2 2011 › Exciting makeover
05/09/2011 | Channel:
Packaging & Logistics, Manufacturer
Galbani Dolcelatte has been re-launched in eye-catching new packaging that aims to improve the appetite appeal of the product and highlight the distinct creamy texture of the blue cheese.
Martin Rickenback, group marketing director for Lactalis McLelland Ltd, said: “This is a very exciting time for the brand. Galbani Dolcelatte was originally developed exclusively for the UK in 1960 and 50 years on it is still the preferred Italian blue cheese brand here. With its distinctive creamy taste and delicious mild softness, Galbani Dolcelatte’s unique recipe appeals to those who are introducing their palates to blue cheese and people who prefer a milder flavour of blue cheese. It is also perfect for cooking with.”
Galbani Dolcelatte is a smooth and creamy blue cheese which offers a milder alternative to powerful blue cheese. It has a famously soft texture, making it extremely versatile to be used on its own or as an addition to a great variety of dishes such as pasta, pizza and risotto.
Galbani Dolcelatte is also available in Piccante, a full-flavoured blue cheese that has matured for 90 days. It is delicious spread on crusty bread, cubed in salads, melted in soups or over pasta dishes and is perfect as part of a cheeseboard.www.galbani.co.uk