Tyrrells, the quintessentially English crisp brand, has unveiled further innovation in the crisp category with the launch of ‘Crinkly Veg’ crisps, a mix of Crinkle cut Beetroot, Parsnip & Carrot Crisps seasoned with Rosemary & Wild Garlic available in 150g and 40g bags with an RSP of £2.99 and 99p respectively.
Tyrrells has focused on developing a range of delicious ‘crinkly’ vegetable based crisps in conjunction with consumers. During the research, consumers were invited to taste and score a variety of different seasonings and Rosemary & Wild Garlic came out on top, as people believed it was reminiscent of roasted vegetables that accompany a Sunday lunch.
Tyrrells, known for its quirky packaging and rather entertaining view on life continue this theme on the front of the pack with the declaration ‘coveted by Cord Wearers’ and explain the reasoning behind the product development on the back of pack by stating: ‘‘for years we have wondered what would happen if we were to take our favourite root veg and put them through our very favourite contraption - The Crinkler. Well, we finally caved in, and gosh we’re glad we did. Sweet, earthy veg cut to a thick and gratifying crinkle….goodness! Our only regret: we should have done it yonks ago.” The new Crinkly Veg crisps are made from carefully selected vegetables and hand-cooked in sunflower oil and they join the Tyrrells root vegetable family - which currently includes: Mixed Root Vegetable Crisps & Sea Salt (Parsnip, Beetroot & Carrot), Parsnip & Black Pepper and Beetroot & Sea Salt - all of which have won Gold Great Taste Awards.
For information on the core Tyrrells range or other products in the range please visit:www.tyrrellscrisps.co.ukED: The Food Chain team adored the Crinkly Veg crisps. They agreed that a Sunday roast did come to mind when tasting them, but they were also impressed with the textures and the delicate hints of herbs. “I am always worried that anything with garlic will be overpowering, but these had just the right amount of flavour without dominating the taste of the vegetables,” said one reviewer. “I would not only eat these as a snack but would use them as a sophisticated nibble at a dinner party, as I think their superior flavour and texture beats all the other root crisps I have tried.”