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Welcome partnership
31/03/2006 | Channel: Retail, Hotels - Restaurants
Welcome Break has formed a partnership with Starbucks
A new experience is coming to the UK’s major road networks - motorway service area operator Welcome Break has formed a partnership with Starbucks Coffee Company (UK) Ltd, which will start a Starbucks 'third place' experience. The announcement is part of Welcome Break's multi-million pound pledge to improve the quality of its 24 motorway service areas.
This is the first time that Starbucks will be available to customers using motorway services, giving motorists the opportunity to relax and enjoy its coffee in a number of
new locations. The first Starbucks coffeehouse will open at the end of April at Welcome Break's Corley services on the M6 near Coventry, one of the UK's busiest motorway service areas, which caters for more than 3.8 million motorists per year.
This is the first time that Starbucks will be available to customers using motorway services, giving motorists the opportunity to relax and enjoy its coffee in a number of
new locations. The first Starbucks coffeehouse will open at the end of April at Welcome Break's Corley services on the M6 near Coventry, one of the UK's busiest motorway service areas, which caters for more than 3.8 million motorists per year.