Home: Issue 4 2008 › Innovation for everyone

Innovation for everyone

04/12/2008 | Channel: Equipment, Catering, Frozen, Manufacturer, Retail, Drinks, Health, Hotels - Restaurants, Packaging & Logistics, Information Technology, Ingredients

The word ‘innovation’ has come under fire in recent years. Within new product development circles, it has become a synonym for anything that is vaguely new-to-market.

Changing that perception and challenging the way the industry thinks about innovation is a bridge that marketers must cross on a daily basis. So Fresh RM, the organiser behind IFE09 has come to the rescue. With a truly groundbreaking approach to the industry’s most over-used noun, the next instalment of the UK’s largest and most respected food and drink trade event is promising to deliver serious global innovation in every conceivable format when it opens its doors on 15 – 18 March 2009 at ExCeL in London. “No venue will ever have housed so many of the world’s most genuinely innovative food and drink products,” commented Paul MacDonald, event director of IFE09. “We have really gone back to square one with the meaning of innovation and are being ruthless when it comes to meeting the criteria. With this as the theme for the show, it is essential for any company looking to develop and have a future in today’s ultra-competitive industry to get involved.”

www.ife.co.uk