Providing the right mix of food and drinks at happy hour prices can help you attract customers and boost sales. But happy hour is about much more than discount drinks.
You might miss out on a sizable market if your happy hour only focuses on alcoholic beverages. Some 40% of consumers worldwide want to decrease their alcohol consumption for health reasons.
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It’s a Social Event
When it comes to pizza, many of us love to eat it with friends. Whether after work or after the kids are in bed, a good slice and some drinks is one of the best ways to unwind after a long day. Luckily, there are plenty of great happy hour spots to do just that.
Depending on the restaurant, Breckenridge happy hour can last from an hour or two to an entire evening. The goal is to attract customers when the restaurant is slow or empty. A happy hour can help turn a lull into a profitable event by offering drink and food specials.
The front-of-house team is also a huge part of making a happy hour successful. Ensure your staff is well-versed in your happy hour specials and encourage them to spread the word. Social media and table signs are other great ways to promote happy hour deals.
Host a pizza-themed truth or dare game for a fun and interactive happy hour. Guests will enjoy a round of shots while trying to complete a pizza-related challenge, such as eating a wasabi pepperoni or finishing a pizza with tater tots. Another great way to add entertainment is by utilizing a picker wheel, which generates random challenges for players.
It’s a Great Marketing Tool
When many people think of happy hour, they envision a bar or restaurant offering discounted drinks and food. Those that run bars, restaurants, wineries, and breweries know the benefits of a well-executed happy hour strategy: it increases customer traffic, boosts orders at their bar Point-of-Sale (POS) system, and creates brand loyalty.
While a happy hour is primarily geared towards drinks, you can use the time to promote your food and encourage customers to order multiple items. For example, you can offer the first drink free if they buy an appetizer or meal bundle. Alternatively, you can create a happy hour menu for larger groups to share so they can try several dishes and drinks.
Another way to make your happy hour stand out is by using entertainment to engage and excite your customers. For example, you can host a trivia contest or a live musical performance to get your guests in the mood to have fun. You can also hold a fishbowl giveaway where participants drop their business cards into a bowl to win a special discount code for their next pizza delivery order.
Finally, you can use your front-of-house staff to help spread the word about your happy hour promotions. They can tell customers about the deals or even offer samples of your specialty cocktails and signature dishes.
It’s a Great Way to Build Brand Recognition
Whether your happy hour is advertised on social media, by table signs, or by word of mouth, it can generate a lot of buzz about your restaurant or bar. In fact, according to TouchBistro, more than 80% of diners will try a new restaurant simply because they received a discount or promotion.
Make sure to use social media to promote your happy hour drink and food specials, especially on those platforms that are most popular with your target audience. A creative hashtag or signature drink can help create a sense of exclusivity, driving customers to your venue during this time.
Offering unique and exciting happy hour drinks can help to draw in guests, but you should also make sure to include non-alcoholic options for those who aren’t drinking. This will ensure a larger audience can participate and make your restaurant more inclusive.
Keeping your happy hour events consistent will help to establish your restaurant or bar as a local favorite. By testing different drink and food themes, you can find the ones that work best for your restaurant.
It’s a Great Way to Make Money
A great happy hour strategy can help you increase revenue during an otherwise slow time. Whether offering drink specials or discounted food, the right promotions can boost your profits and attract new customers. Ensure your happy hour ideas are designed to appeal to your target audience using data. Look at your POS reports to understand the type of patrons that visit your bar and create events and menu items accordingly. For example, if many business managers visit your bar after work, offer wine during their happy hour instead of beer.
Partnering with local breweries is another way to attract new customers for your happy hour. Offer drink samples and host Q&A events with the head brewer to increase brand recognition and engagement. In addition, you can offer unique drinks that are not on your regular menu to give customers a chance to try something new and add it to their regular rotation.
Creating a fun theme for your happy hour can also help you increase revenue. Book local bands or musicians to perform and invite guests to dress according to the theme. For instance, the 90s or 80s night can be a popular theme and a great way to promote your happy hour deals.